The Internet Con – You've been assimilated. Resistance isn't futile
Something is wrong with the internet. What once promised a window onto the world now feels like a morass infested with AI generated garbage, trolls, bots, trackers and stupendous amounts of advertising. Every company claims to be your friend in that inane, offensively chummy yet mildly menacing corpospeak – now perfected by LLMs – all while happily stabbing you in the back when you try to buy cheaper ink for your printer. That is, when they’re not busy subverting democracy. Can someone please switch the internet off and switch it on again?
Maybe such a feat is beyond Cory Doctorow, author of The Internet Con, but it would not be for want of trying. Doctorow is a vociferous, veteran campaigner at the Electronic Frontier Foundation, a prolific writer, and an insightful critic of the way Big Tech continues to deny the open and democratic potential of the internet. The Internet Con is a manifesto, polemic and primer on how that internet was stolen from us, and how we might get it back. Doctorow has recently gained mainstream prominence with his neologism ‘enshittification’: a descriptor of the downward doom spiral that Big Tech keeps the internet locked into. As I am only slowly going through my backlog of books, I am several Doctorow books behind. Which I don’t regret, as The Internet Con, published in 2023, remains an excellent starting point for anyone seeking to understand what is wrong with the internet.
The Internet Con starts with the insight that tech companies, like all companies, are not simply commercial entities providing goods and services, but systems for extracting wealth and funneling this to the ultra-rich. Congruent with Stafford Beer’s dictum that the purpose of the system is what it does, rather than what it claims to do, Doctorow’s analysis understands that tech company behaviour isn’t governed by something unique about the nature of computers, but by the same demand to maximise shareholder value and maintain power as any other large corporation. The Internet Con convincingly shows how tech’s real power does not derive from something intrinsic in network technology, but from a political economy that fails to prevent the emergence of monopolies across society at large.
One thing The Internet Con excels at is demystifying the discourse around tech, which, analogous to Marx’s observation about vulgar bourgeois economics, serves to obscure its actual relations and operations. We may use networked technology every day, but our understanding of how it works is often about as deep as a touchscreen. This lack of knowledge gives tech companies tremendous power to set the boundaries of the digital Overton Window and, parallel to bourgeois economists’ invocation of ‘the market’, allows them to claim that ‘the cloud’ or ‘privacy’ or ‘pseudoscientific technobabble’ mean that we cannot have nice things, such as interoperability, control or even just an internet that works for us. (For a discussion of how Big Tech’s worldview became hegemonic, see Hegemony Now!)
What is, however, unique about computers is their potential for interoperability: the ability of one system or component to interact with another. Interoperability is core to Doctorow’s argument, and its denial the source of his fury. Because while tech companies are not exceptional, computer technology itself is. Unlike other systems (cars, bookstores, sheep), computers are intrinsically interoperable because any computer can, theoretically, execute any program. That means that anyone with sufficient skill could, for example, write a program that gives you ad-free access to Facebook or allows you to send messages from Signal to Telegram.
The absence of such programs has nothing to do with tech, and everything with tech companies weaponising copyright law to dampen the natural tendency towards interoperability of computers and networked systems, lest it interfere with their ability to extract enormous rents. Walled gardens do not emerge spontaneously due to some natural ‘network effects’. They are built, and scrupulously policed. In this Big Tech is aided and abetted by a US government that forced these copyright enclosures on the rest of us by threatening tariffs, adverse trade terms or withdrawal of aid. This tremendous power extended through digital copyright is so appealing that other sectors of the economy have followed suit. Cars, fridges, printers, watches, TVs, any and all ‘smart’ devices are now infested with bits of hard-, firm- and software that prevent their owners from exercising full control over them. It is not an argument that The Internet Con explores in detail, but its evident that the internet increasingly doesn’t function to let us reach out into the world, but for companies to remotely project their control into our daily lives.
What, then, is to be done? The Internet Con offers several remedies, most of which centre on removing the legal barricades erected against interoperability. As the state giveth, so the state can taketh away. This part of The Internet Con is weaker than Doctorow’s searing and insightful analysis, because it is not clear why a state would try to upend Big Tech’s protections. It may be abundantly clear that the status quo doesn’t work for consumers and even smaller companies, but states have either decided that it works for some of their tech companies, or they don’t want to risk retaliation from the United States. In a way I am persuaded by Doctorow’s argument that winning the fight against Big Tech is a necessary if not sufficient condition to win the other great battles of our time, but it does seem that to win this battle, we first have to exorcise decades of neoliberal capture of the state and replace it with popular democratic control. It is not fair to lay this critique solely at Doctorow’s door, but it does worry me when considering the feasibility of his remedies. Though it is clear from his more recent writing that he perceives an opportunity in the present conjuncture, where Trump is rapidly eroding any reason for other states to collaborate with the United States.
The state-oriented nature of Doctorow’s proposals is also understandable when considering his view that individual action is insufficient to curtail the dominance of Big Tech. The structural advantages they have accumulated are too great for that. Which is not to say that individual choices do not matter, and we would be remiss to waste what power we do have. There is a reason why I am writing this blog on an obscure platform that avoids social media integration and trackers, and promote it only on Mastodon. Every user who leaves Facebook for Mastodon, Google for Kagi, or Microsoft for Linux or LibreOffice diverts a tiny amount of power from Big Tech to organisations that do support an open, democratic and people-centric internet.
If the choice for the 20th century was socialism or barbarism, the choice for the 21st is solarpunk or cyberpunk. In Doctorow, the dream of an internet that fosters community, creativity, solidarity and democracy has one of its staunchest paladins. The Internet Con is a call to arms that everyone who desires a harmonious ecology of technology, humanity and nature should heed. So get your grandmother off Facebook, Occupy the Internet, and subscribe to Cory Doctorow’s newsletter.
Notes & Suggestions
- Numerous organisations and individuals are engaged in what Doctorow calls ‘the war on general purpose computing’. You can check out the Electronic Frontier Foundation or a similar organisation specific to your country, as well as other creators such as Paris Marx with their podcast Tech Won’t Save Us.
- The question over who controls technology, and what we get to use it for, is also central to Pantheon and its exploration of a future where minds can be uploaded to the cloud.
- The discussion on the use of standards to consolidate certain system configurations and prevent others from emerging reminded me of the concept of the ‘Technical Code’ as proposed by Andrew Feenberg in his book Transforming Technology. The General Intellect Unit podcast has an in-depth three part discussion on the Technical Code as a means of understanding how societal use of technology is structured and codified.
- Even though The Internet Con uses the feudal system as a metaphor for Big Tech’s walled gardens, my sense is that Doctorow doesn’t subscribe to a recent current of Left analysis that contends we have moved beyond capitalism and into a new epoch of ‘technofeudalism’. This is because technofeudalism seems predicated on the premise that the tendency to hyperconcentrated platforms is essential to networked technology, whereas Doctorow clearly holds the opposite view, and sees walled gardens as a consequence of copyright restrictions. For an argument in favour of the technofeudalist analysis, there is Yanis Varoufakis’ Technofeudalism. For an argument against, the Culture, Power, Politics podcast by Jeremy Gilbert has a two-part discussion.
______________________________
If you enjoyed this blog, you can subscribe
You can also Discuss... this on Remark.As if you have a Write.As account.
And you can follow me on Mastodon: https://writing.exchange/@thecasualcritic